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Every day, we’re bombarded with noise — emails, ads, pop-ups, sponsored posts and DMs from strangers who want to “hop on a quick call.” It’s relentless. And people are tired.
Marketers often call this “audience fatigue,” blaming content overload. But after working with hundreds of leaders to build authentic authority, I’ve come to see it differently: it’s not just content overload — it’s trust fatigue.
Trust fatigue is what happens when people stop believing. When every message feels like a sales pitch in disguise, people disengage — not just from brands, but from leaders who once earned their respect.
So, in a