Mark Cuban’s War on Drug Prices: ‘How Much Fucking Money Do I Need?’

When Mark Cuban is feeling spicy, he’ll always let you know. The billionaire businessman, basketball owner, and Shark Tank impresario lit up WIRED’s The Big Interview event on Tuesday, dropping hot takes about Elon Musk, the pharmaceutical industry, and why he thinks “couch fucking” and Gary Gensler’s crypto policy cost Kamala Harris the election.

Chatting with WIRED senior writer Lauren Goode, Cuban touted the trajectory of Cost Plus Drugs, the pharmaceutical company he cofounded in 2022. By offering transparency on costs and pricing policies, Cuban says his company has been able to disrupt the drug industry, offering consumers drugs like Droxidopa for something like $20 per month versus the more

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