Socially responsible spending by consumers is going through the roof. And charitable contributions and environmentally-friendly behavior are on the rise again, after recent declines.
That’s according to the latest Conscious Consumer Spending Index (CCSIndex) benchmarking study. Administered annually since 2013 by socially responsible marketing consultancy Good. Must. Grow., the index measures consumer appetite for spending, charitable giving, and environmentally aware practices. A sampling of the 1,021 respondents was provided by Dynata.
Over the past few years, the Index has fluctuated—a record low of 39 in 2020, a major increase to 51 the next year, and a dip to 48 in 2022. But this year’s score of