Southeast Asia’s ecommerce market represents a huge opportunity for international brands: annual sales are expected to reach $230 billion by 2026. But the sector can also be intimidating – brands need help navigating local nuances, from product certification to deals with fulfilment partners, whether they’re selling through platforms or directly to consumers.
Ecommerce specialist etaily markets itself as the enabler that can help businesses overcome those anxieties – and investors are backing its vision. The company is today announcing it has completed a $17.75 million Series A funding round as it targets annual revenues of $100 million by 2025.
That would be a meteoric rise for