By Rieva Lesonsky
Small and micro businesses (SMBs) are looking “beyond Main Street” and “plan to prioritize cross-border sales,” according to the seventh edition of Visa’s Global Back to Business Study. And it’s not only American businesses that have global growth in mind. The study examined consumers and small businesses in 10 international markets: Australia, Brazil, Canada, Germany, Hong Kong, Ireland, New Zealand, Singapore, United Arab Emirates (UAE), and the United States.
The global move is powered, in part, by the adoption of new technologies by entrepreneurs, including digital payment solutions like cashless transactions. This is critical because the survey also reveals that 55% of consumers