Content is fuel for any marketing plan. Good content will have consumers hitting the buy button faster than Swifties can gobble up Taylor tickets. Not-so-great sales content will confuse buyers and make them turn away from your offers.
I’ve already written about turning potential buyers from confused to convinced. I’ve also urged readers of this column—and anyone willing to listen—to create great content. But there’s another level entrepreneurs and small business owners may strive to attain—million-dollar sales content.
This level of sales content rises above the common, where content simply highlights 17 features consumers aren’t convinced are worth their time, dollars, and energy. It’s connection-focused content
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