From the outside looking in, a business is a business. It exists to create products, attract customers, generate revenues and, hopefully, make profits. There are good businesses and bad businesses but they try to do pretty much the same thing.
So does it matter whether an entrepreneurial company is male or female-owned and managed?
Well, according to a survey published by London-based financial technology company Sumup, there are some differences. Female entrepreneurs and small business owners have – to some extent – different priorities when compared with their male counterparts and the companies they run tend to be more diverse in terms of hiring policy.