Many shoppers are placing a higher value on ethical consumption, and apparel brands are trying to pivot to align with those values. Brands tout terms like “conscious,” “eco,” “recycled” and “vegan” on their clothing labels, and shoppers are left wondering about the validity and impact of such claims.
Most of the time these vague labels are not regulated terms, meaning there is no way for shoppers to know the conditions for the factory workers making the garments, the farming practices used to grow the materials, the waste and pollution created in the process, or the impact this all has on the environment. There are, however, third party