In a world of data and analytics, marketing is supposed to be a science. In theory, marketeers should know how may leads any given campaign will deliver – and how many of these leads will eventually turn into sales opportunities. In practice, the world doesn’t seem to work quite so neatly; new research suggests many marketing executives are frustrated.
In a survey conducted by start-up RevSure.AI, 71% of marketers complained they lacked confidence about their ability to ensure their businesses are able to convert leads into sales. Even more, 75%, said they were currently devoting too much time to addressing business leaders’ questions about conversion rates and projections.