The Myth Of The Sales Persona

Why the real key to success in this business is being a chameleon.

Lately it seems as if I’ve been inundated with requests for advice. Whether it be from Gen Z newcomers to the world of sales or veterans looking to hone their skills, I’ve been approached repeatedly by people who somehow think I know better.

As good as this feels, it also makes me want to reassess what I share with those seeking counsel. And it makes me especially sensitive to the advice those same people might be getting from a Google search.

It’s an introspective moment that’s taught me something as well: Too often

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