Like athletes who defy physical limits, economic gravity seems to elude the sports business.
Not a year goes by – minus the pandemic hiccup, perhaps – that record prices seem to get paid for various athletic assets such as teams, players, sponsorships and TV contracts.
But is the consumer’s appetite for sports entertainment limitless? Is a sports business bubble brewing?
Today, a team’s bottom line really isn’t how many fans attend the games. Rather, it’s the riches created by rapidly shifting TV audiences who can choose to watch on everything from traditional TVs to phones, tablets and desktop computers.
This sports smorgasbord, however, might be a