By Kat Shee, VP of Marketing at GROW and 1/2 of Shee Sisters, lifestyle and golf creators.
Have you ever thought about joining the world of influencers? You’re not alone. In fact, SignalFire (via a 2020 Forbes article) estimated that as many as 50 million people around the world already considered themselves creators. Broken down, Hubspot’s 2022 “State of Consumer Trends” report found that 30% of surveyed 18- to 24-year-olds and 40% of 25- to 34-year-olds considered themselves as such. Not all little kids want to be astronauts when they grow up anymore: Now it’s also about YouTube, Instagram and TikTok. But are they wrong?