Today, consumers can enjoy personalized experiences in almost every area of their lives. In fact, the move toward hyper-customization has extended into the healthcare field. And five companies are taking individualization to the next level with their innovative solutions.
As McKinsey research points out, it makes sense to treat consumers as unique people with equally unique needs and wants. When 71% of consumers say they like to receive tailored interactions, companies need to listen. However, until now, healthcare and medicine have lagged behind in the personalization department.
It’s not hard to understand why healthcare has been slow to adopt individualization. The healthcare machine is large and looming,