AMC Theaters will start charging a premium for more desirable seats.
America’s largest movie chain announced that the prices of a ticket will now be based on seat location: Seats in the front will be cheaper while those in the middle will cost more. The three-tier ticket pricing initiative, called Sightline at AMC, will roll out at all of its roughly 1,000 movie theaters by the end of the year. It will be in effect for showings after 4 p.m.
The highest-end “Preferred” tier are in the middle of the theaters and will be priced at a “slight premium.” “Standard” tier will be sold for the “traditional cost of a