At its first in-person product launch in San Francisco since 2020, Samsung introduced new phones and laptops into a world that’s changed drastically.
“During the pandemic, technology products like PCs and smartphones became incredibly important — and everybody bought new ones,” said tech analyst Bob O’Donnell, president of Technalysis Research. “The problem is now everybody’s got all these devices, and we’re in a tougher market.”
O’Donnell said Samsung needed to make a case for why users should buy even more technology — and it did so by leaning into its highest-performance products, aimed at content creators and power users. In a three-story pop-up near Union Square, Samsung is running