By Tommy Mello, owner A1 Garage Doors, a $100M+ home service business. Sharing what I’ve learned to help other entrepreneurs scale.
When I started my garage door company, my mum was my customer service representative (CSR) for some time. And here’s what happened…
Whenever she got on the phone and answered customers, she would call them “honey” and tell them all about me: “I have the best technician, his name is Tommy…” (She never told them that I was her son.)
By the time she hung up, the customer knew all about my life story. And here’s the thing that blew my mind: