By Ryan Stoner, a serial entrepreneur and brand strategy and marketing leader. He is currently principal & head of strategy at Dendro.
The strategies and tactics that got us here today are not the ones that will get us ahead tomorrow. Today, advertising is just one consumer touchpoint. From digital to customer experience to community engagement—responding successfully has required C-suites to adapt to the new landscape of business and the capabilities needed to be successful.
C-suites are grappling with intense pressure to drive profitable growth, meet changing demands and keep up with increasing complexity. Taking a hard look at how the structure of the C-suite has