By Teaching Young Men How To Date In The Post-Pandemic World, She Built A Nearly $1 Million Business

Blaine Anderson has built a nearly $1 million business helping young men find love—something that is elusive for many at a time when much of life is lived on computers and smartphones.

Anderson, 33, runs Dating By Blaine, selling a course ($1,295) that teaches customers the ropes of creating a dating profile after a first date and a course on texting the people they date ($149).

“I sort of fell into it,” says Anderson. “I always have been really fascinated by dating and relationships.” She found she was sought-after for advice by her guy friends, whose dating profiles often benefited from her edits.

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