Here’s the scoop on how Whisker, maker of the Litter-Robot with $180 million in sales this year, aims to get stinking rich from the business of kitties doing their business.
Eric DosSantos loves his cat, Autumn, but he hates scooping Autumn’s poop.
Like most cat lovers, DosSantos, a Los Angeles media producer, was using the typical plastic litter box with a rake. He found it disgusting. DosSantos decided to do something about it. About five years ago, he shelled out $545 for a self-cleaning box called Litter-Robot 3. He’s since upgraded to the Litter-Robot 4, which has a list price of a whopping $699. He now has both the