By Greg Ashton, founder at GROW, a media company and conference series specializing in online retail. Follow Greg here.
Picture this: It’s 2007. The Sopranos is wrapping up on HBO, Alicia Keys’ “No One” is running rampant on the radio and self-help guru Tim Ferriss just published his hit book The 4-Hour Workweek. For the first time ever, one man dared to ask, what if we worked less?
Since the dawn of corporate America, CEOs and college grads alike have abided by the mentality of “work hard, play never,” often wearing 60+ hour workweeks as a badge of honor. So, after working 10-hour days
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