From Fighting Shoplifting To Pioneering Gene Therapies, The Startups In This Accelerator Are On The Front Lines Of “Super Creativity”

When it comes to studying the nation’s shoplifting epidemic, Richelle Ross and Diego Rodriguez have a front-row seat. Working under the guidance of Read Hayes, a research scientist and criminologist at University of Florida, they are part of the Loss Prevention Research Council. It’s located in a high-tech lab inside of The Hub, part of UF Innovate, a business accelerator at the University of Florida that I visited recently.

With baby formula one of the top five most shoplifted items in stores, “shoplifting is not only a monetary issue, but also a health and safety issue,” said Rodriguez, who graduated from University of Florida in 2019 with bachelor’s degrees

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