When you’re trying to gain more brand visibility online, your content strategy might focus on choosing the right keywords. After all, your website and digital content must have the phrases your audience is searching for so they can find them. However, content marketing strategies that drive long-term results need to look at more than keyword rankings.
That’s because recent algorithm changes mean that search engines are also moving beyond just keywords. While keyword rankings can help with search engine optimization and brand visibility, algorithms are becoming more focused on user experiences. As a result, paying attention to technical details, search intent and audience feedback or inputs can