Goodwings, a Copenhagen based travel provider that helps consumers reduce emissions from their travel, has announced today that it will be launching a biofuels option to its suite of climate solutions. It works as follows – when customers book a hotel on the platform, Goodwings uses its booking revenues (which for the likes of Bookings.com are spent on advertising) to finance green jet fuel (biofuel) and nature-based removal offset projects on their behalf, providing them with transparent travel emissions data for sustainability reporting.
This move not only puts them at the forefront of businesses investing in this area, but also there is a crucial difference compared to