Most coffee advertisements show steaming cups of coffee. But Nespresso’s latest campaign shows actor George Clooney holding an empty cup of coffee. Why? The empty cup, a new campaign launched by the global coffee brand, is meant to spotlight the risk facing coffee farmers due to the threat of climate change. “The threat of climate change is real and coffee farmers are on the frontline. It’s vital that we empower these communities to build financial and environmental resilience, so that they not only survive but thrive and prosper.” says Clooney as Nespresso’s global brand ambassador.
Since most coffee growers are poor smallholders, their ability to adapt