Will Storr’s book “The Science of Storytelling” is intended to be read by fiction writers. Its messages, however, are very applicable to any other domain that uses the tool of storytelling to capture and hold the attention of people.
As a startup founder, you would need to be quite a good storyteller if you want to attract different stakeholders to your project. This is especially true in the early stages of your project. When people are buying your idea, they are buying the story of how the project is likely to unfold.
With this in mind, here are some tips from the book that would help