Businesses that want to beat the talent shortage will have to compete against a daunting rival in coming years: Self-employment.
“When workers have this option, they are able to demand more of their employers,” says Luke Pardue, an economist with Gusto, which runs payroll and provides benefits for 200,000 small businesses.
Many of those who started businesses in 2021 got inspired by new business opportunities, with 25% of founders who launched last year citing this motive, according to recent research by Gusto in its New Business Owner Survey. 36% of entrepreneurs said they started their business after voluntarily quitting their job.
The research provides