Yousuf Khan Contributor
Yousuf Khan is a partner at Ridge Ventures. Prior to joining Ridge, he was the first CIO of Automation Anywhere, CIO and Vice President of Customer Success at cloud-based AI platform Moveworks, as well as CIO of Pure Storage, Qualys and Hult International Business School. More posts by this contributor Customer advisory boards are a gold mine for startup brand champions
I’ve met hundreds of founders over the years, and most, particularly early-stage founders, share one common go-to-market gripe: Pricing.
For enterprise software, traditional pricing methods like per-seat models are often easier to