“Email impacts marketing strategy and enables better overall business success. It’s the lifeblood of an effective multichannel campaign,” says Melissa Sargeant, CMO at Litmus. “However, Apple’s Mail Privacy Protection — announced earlier this summer with its iOS 15 update — attempts to eliminate metrics and data associated with email.”
This week in marketing, Sargeant dives into the changes that Apple is making through the new privacy protection in iOS 15 and how these updates affect marketers. Sergeant leaves no stones unturned, covering the impact on consumers and how marketers can prepare for this. Anna Heim, Extra Crunch daily reporter, interviewed some team members at Ascendant, a London-based agency, about