Checkout is the key to frictionless B2B e-commerce

Andrew Steele Contributor

Andrew Steele is an investor at Activant Capital. He focuses on fintech and e-commerce infrastructure and is based in New York.

COVID-19 cemented e-commerce into everyone’s daily habits in 2020, and as we look ahead, B2B e-commerce is quickly becoming the next frontier for founders and investors. The pandemic pushed businesses online, and the emergence of B2B marketplaces and e-commerce infrastructure is fueling a new wave of growth that’s estimated to reach $3.6 trillion in annual GMV by 2024.

But one major component remains missing from the stack: checkout, which has the opportunity to be the ultimate

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