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If you are shopping for a pair of new running shoes, how long does it typically take you to make a decision? If you’re picky, the process could take months. No matter which industry you operate in, sales cycles have the potential to take longer than they should.
While factors do include picky shoppers (even I have been known to look far and wide for the perfect dress), certain marketing tactics can still persuade the most challenging prospects.
A recent survey reported that 74% of businesses say sales cycles are getting longer. That translates to spending more resources (time and money) to