Do people need your offering? This is the most important question you must ask yourself as an early-stage startup founder. If the answer is no – then long-term success is almost impossible. If the answer is yes, then growing your business feels like swimming with the current.
Finding out if you are on the right track to product-market fit is where you should concentrate your efforts in the early stages of your startup project – the validation phase.
Of course, understanding if you have PMF or not is harder than it seems. A lot of the time you would be receiving mixed signals from the market,