If you’re running a business that has a website, you need analytics. Knowing how people are finding and engaging with your website is golden information that you can build on. Understanding which pages resonate the most and the least with your target audience and finding new pockets of potential customers can scale a business far faster than anecdotal evidence and trial and error.
Julian Juenemann knows about Google Analytics, one of the most popular web analytics tools. He learned about digital marketing through various startups he cofounded, and quickly became fascinated by a data-driven world. Launching JJAnalytics in 2013 saw him helping other business adopt his methods, to