46% of Gen Z Is Limiting Their Screen Time — Here Are 2 Ways to Reach Them Anyway

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I’m sure you’ve heard these comments before: “The youth today are addicted to their phones.” Although there are plenty of stereotypes about the youngest generations, some of these common assumptions are not always true.

Recent studies have confirmed that Generation Z, aka Gen Z, aka Zoomers, the oldest of whom are 28 this year, are turning the corner on their “always on” reputation.

New research shows that 81% of Gen Z adults (and 78% of millennials!) often wish they could disconnect from digital devices more easily, and 74% of them feel real-life experiences are more important than digital ones. Another study showed

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