While it might seem that thinking about culture is a luxury in the early stages of a project, it is something you cannot afford to postpone. Establishing a productive startup culture from day one is essential because when your venture starts growing, the values you’ve installed will quickly spread to your new team members, and once attitudes and behaviors take root in your growing team it becomes harder and harder to influence them.
Since culture is in essence an implicit values hierarchy that drives behavior, it’s important to consider what values you want to nurture and encourage in your new organization.
1. It Is OK