What happens if you gain 10 new customers but lose 20 from your existing client base? The net result clearly isn’t positive, and if the trend continues, your company’s market share will shrink. Even if your net results were break-even, the business isn’t growing its revenue. In the long term, this can challenge a company’s ability to compete and innovate.
Focusing too much on adding clients to the roster causes marketers to overlook a business’s greatest asset: its current customers. Your company neglects these important individuals at its peril. It’s great that they already signed up for your service or bought something from you online. But customers