Mechanics is the branch of physics that deals with the behavior of physical bodies under the influence of forces and motion. While the principles and concepts of mechanics aren’t directly applicable to startups, they can be used metaphorically as mental models which help you think more precisely about the business world.
In this article, we will discuss three key concepts from mechanics that are useful as mental models for tech startup founders.
1. Inertia
“Every body continues in its state of rest or of uniform motion in a straight line, unless it is compelled to change that state by forces impressed upon it.” – first law
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