While not all startups are high-tech, almost all of them include some kind of technology. This is usually where their innovation and scalability (hence huge upside potential) come from.
So, handling the technological side of your business effectively is crucial for your overall success. This doesn’t mean just understanding the actual tech, but also understanding how it integrates into your business and how to handle and invest in it strategically.
Here are some basic rules of thumb which are important to understand for both technical and non-technical founders.
2. Building Something For Too Long Without Customer Feedback
If you are a tech founder, your zone
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