By Yongxing Deng, co-founder and CTO of Aloft, a real estate technology startup based in Seattle, WA.
As a business leader, you are often expected to use data to make an informed decision, regardless of whether your job title contains the word “data.” Everything from how much budget to allocate to a marketing campaign, to how many headcounts to approve, to what the sales projection should be. However, making data-driven decisions is not just a slogan, it’s a tool that has best practices to follow. Here are three common mistakes business leaders make while using data to make decisions.
Skipping Data Validation
When presented with a