Why the NFL went all in on sports gambling | CNN Business

New York CNN  — 

Twenty-one years ago, the National Football League would not allow Super Bowl ads from the Las Vegas Convention and Visitors Authority because it didn’t want even a whiff of gambling associated with the sport. On Sunday, the NFL will hold its first Super Bowl in Las Vegas, a city built on gambling.

Even in 2003, gambling was as much a part of the NFL as tailgating, helmets and shoulder pads. Fans have been making bets on football since it was a semi-pro sport a century ago, when it was garnering far less attention than

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