Why the Automotive Industry Needs a More Unique Approach to Marketing

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With car swinging back up after a pandemic-induced dip, the automotive industry needs to focus on its marketing tactics. Marketing in this ever-changing industry differs significantly from any other. With various segments of this industry — car dealerships, third-party dealers and large car brands — all having unique needs, automotive marketing cannot be approached with a cut-and-paste campaign.

The flaw in current marketing efforts

There is a clear disconnect between dealers and larger automotive organizations. This lack of synergy results in intra- competition between vehicle manufacturers and dealership owners. Vehicle manufacturers are investing millions in marketing campaigns that, although aimed

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