Opinions expressed by Entrepreneur contributors are their own.
With car sales swinging back up after a pandemic-induced dip, the automotive industry needs to focus on its marketing tactics. Marketing in this ever-changing industry differs significantly from any other. With various segments of this industry — car dealerships, third-party dealers and large car brands — all having unique needs, automotive marketing cannot be approached with a cut-and-paste campaign.
The flaw in current marketing efforts
There is a clear disconnect between dealers and larger automotive organizations. This lack of synergy results in intra-brand competition between vehicle manufacturers and dealership owners. Vehicle manufacturers are investing millions in marketing campaigns that, although aimed
→ Continue reading at Entrepreneur