It’s a classic startup story. A young founder has a great idea for a business and gives up a successful corporate job to pursue it, investing his life savings and employing his closest friends. They work around the clock, building incredible tech, putting 100% into sales and marketing, but it doesn’t quite work.
That is the story of Bud, an app designed to help consumers make better financial decisions based on personalized financial insights that help them manage their money, or at least that was the first version of it.
As CEO Edward Maslaveckas explains: “We created an amazing consumer business, but the technology we needed to scale
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