Where Franchisors are Headed in the Marketing World

Opinions expressed by Entrepreneur contributors are their own.

In the marketing spend budgets of most franchisors, PPC – “pay-per-click” – advertising is a vital part of their overall digital strategy to enhance lead-generation efforts. To the untrained eye, and even a few of the trained ones, PPC can be a study in contradictions. Is it expensive? It can be. Is it effective? Some studies seem to indicate so. Is it a labor-intensive resource? Yes, unless you’re using a digital platform that manages the PPC on your behalf. Is that expensive? Well… you get the picture.

Related: Can’t Rush a Good Thing: Effective Franchise Digital Marketing Takes Time

Two decades

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