When It Makes Sense To Use Growth Marketing Versus Growth Hacking

You might see the terms growth marketing and growth hacking and think they mean the same thing. They both have the word growth in them, so is there really a difference? What makes differentiating between the two even more confusing is that the terms are sometimes used interchangeably. While there are similarities, such as the goal of driving more revenue, growth hacking and growth marketing are two distinct approaches.

Growth hacking tends to focus on getting short-term results through a burst of sales activity. It’s more or less about getting the momentum going and converting as many leads as possible. In contrast, growth marketing is in it

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