When Is It Time to Rebrand? Lessons from Meta, Block and More

Opinions expressed by Entrepreneur contributors are their own.

The past few years have brought countless changes to our lives. After the onset of the pandemic, many companies adapted and pivoted to a new business model at an unprecedented pace. Others took it upon themselves to shake things up, giving themselves a new name, look and sometimes domain name in the process. And many found themselves in both categories, adjusting their public-facing side to mirror changes occurring internally. Among these companies were — now Meta — and mobile payment company Square — now Block.

Why now? While companies rebrand for a host of reasons, there are a few catalysts

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