The results of growth marketing campaigns can take a while to surface. Early on, easy-to-digest metrics like ROI and the number of qualified leads may not be too impressive. Initial numbers could prompt growth marketers to abandon their ideas and campaigns. But quantitative measurements aren’t the only way to gauge the effectiveness of online content and other growth marketing tactics.
Qualitative data sources, such as comments on social posts and surveys, can reveal insights the numbers won’t disclose. While percentages and calculations show what’s happening with your growth marketing efforts, subjective data says why. When used alongside quantitative information, qualitative measures help marketers reach their campaign goals.
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