What It Takes To Build An Effective Fundraising Narrative

By Daria Gonzalez, founding Partner and CEO at Wunderdogs – a brand consultancy focused on technology and innovation. Former early-stage VC.

Building an effective and persuasive pitch is incredibly hard, and it’s a skill that can rarely be mastered outside of the field. However, the cost and pressure of making mistakes while pitching can seem way too high to a founder. Inevitably, your first instinct might be to Google “pitch deck templates.” You’ll get thousands of results but unfortunately, none of them are helpful. 

Having worked with both founders and VC funds on their fundraising narratives for the last five years, I’ve learned that the ability to write

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