What Is Success For Your Business?

One of the biggest mistakes you can make as a startup founder is to not define your key performance indicators (KPI) from an early start. For most people business success is some vague notion of generating an impressive amount of money, but this is not nearly concrete enough to give you any meaningful answer to the question of whether your business is doing well or not, and whether it is moving in the right direction defined by your values and goals.

Money, of course, is crucial, so some of your KPIs need to be related to the financial performance of your project. However, choosing what exact financial measures

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