What Do The Dairy Queen Blizzard And Herschel Walker Have In Common?

Depending on what part of the country you live in—and depending on whether, like me, you still print things out at the office—you may be familiar with “Blinding White Blizzard 78” copy paper. It is sold by the Boston-based office supply company, W.B. Mason. One thing led to another, one product led to another, and before you knew it, W.B. Mason was engaged in a fierce trademark battle with Dairy Queen. The case is interesting to me perhaps because of the ordinariness of the dispute. It is a classic trademark tractor-pull between two parties that would not give up. This is not Ford and Chevy trying to leapfrog each

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