The Wendy’s Twitter account is notorious for its cheeky commentary, jabs and not-so-subtle jokes at other brands and companies — especially its fast-food rivals like McDonald’s.
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In a social media landscape where no one is safe from the punchlines of brands and their Twitter accounts, Wendy’s has taken it a step further by implementing an entire day dedicated to poking fun at other companies.
Dubbed “National Roast Day,” the fast-food chain takes to Twitter once a year to deliver digital smackdown (using the hashtag #NationalRoastDay, of course.)
While some companies got it more savagely than others, many joined in the fun and actually requested roasts.
Related: Wendy’s Savagely
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