Want to Sell Your Product or Service More Effectively? Stop Being So Optimistic.

Opinions expressed by Entrepreneur contributors are their own.

One of the most prominent struggles entrepreneurs face, especially when starting a new business, is bringing in sales. Sales are not only essential to keep your business in business, but they fuel the cash flow. Great pitches can help you book clients and make money in your business. Mastering your pitch, avoiding the proposal time waste and chasing the customer will help you keep the pitch process in your control and help the client feel that you are the best person to solve their problem.

Oren Klaff is a New York Times bestselling author and writer of Flip The Script, where he

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